Magazines vs. Other Media

GROWTH: Regional/Community Magazine Advertising is the Fastest Growing Form of Advertising

• Only 3 Media Venues Showed Increases in 2007 vs. 2006: Magazines (19%), Cable TV    (14%), Internet 8%.
• Stay the same or lost ground: Newspapers, Network TV, Radio (TMS Media Intelligence, 2008)   

    
COMMUNITY MAGAZINES: Regional Publications Led Top 40 Magazine Launch Categories in 2007

• Regional Magazines (15%), Crafts/Games/Hobbies (11%), Automotive (6%), Fashion (5%), 36 Others (Husni's Guide to New Magazines, 2008)

CREDIBILITY: Magazine Advertising is More Trusted Than Advertising in Any Other Media 

• Magazines (21%), Television (12%), Radio (11%), Internet (7%) (MORI Research, 2006)

RESULTS: People Pay the Most Attention to Advertisement Placed in Magazines

• Magazines (35%), Radio (34%), Television (27%), Internet (30%) (Myers Emotional Connections Survey, 2007)

POSITIVE MEDIA EXPERIENCE: Consumers Say Magazine Advertisements Add to Their Media Experience

• Magazines (48%), Radio (36%), Cable Television (32%), Network Television (32%), Internet (21%) (Dynamic Logic, 2007)

TRUST and RECEPTIVITY: Magazines are the #1 Media of Engagement Across All Dimensions Measured

• Trustworthy, Social Interaction, Personal, Life Enhancing, Inspirational, Ad Receptivity (Simmons MultiMedia Engagement Study, 2007)

PURCHASE INTENT: Magazines Are By Far the Most Powerful Media For Driving Purchase Intent

• Intend to Recommend a Store After Seeing Ads: Magazines (8%), TV and Newspapers Combined (2%), Online (<1%)
• Intend to Purchase Apparel After Seeing Ads: Magazines (7%), TV and Newspapers Combined (3%), Online (1%) (Marketing Evolution, 2005)

ONLINE SEARCH: Magazines Are The Best Media to Trigger Online Searches

• Magazines (47%),TV/Broadcast (43%), Newspapers (41%), TV/Cable (36%), Word of Mouth (34%), Radio (30%), Direct Mail (30%), E-Mail Advertising (29%), Internet Advertising (26%), Billboards (10%), Blogs (8%) (BIGresearch Simultaneous Media Research, 2007)

HOME IMPROVEMENT IS DRIVEN BY MAGAZINES: 45% of Home Improvers Cite Magazines as Their Primary Source of Motivation for Beginning a Home Project

• Magazine Editorial (24%), Magazine Advertising(21%), Home Shows/Demos (13%), Friend/Neighbor/Contractor (12%), Retail Exposure (7%), TV Program (5%), TV Advertising (5%), Newspaper Editorial (3%), Newspaper Advertising (3%), Internet Advertising (3%), Internet Editorial (3%), Radio Program (1%), Radio Advertising (1%) (CNW Research, 2007)

HEALTHCARE: Magazine Readers Are 2 and 1/2 Times More Likely Than Users of Any Other Media to Discuss an Ad With Their Doctor (MARS OTC/DTC STUDY, 2007)

AUTOMOTIVE PURCHASES: Whether Alone or in Combination With Other Media, Magazines Drive Purchase Consideration More Than Any Other Media in Isolation or Combination (Dynamic Logic, 2007)